Greenwich

363 determined applications · 2023–2025

45%
Refusal rate
Above-average refusal rate for outer London
Verified
415
Applications analysed
Every small-site application (1–9 units) in the analysis window
Verified
Verified 44.6% refusal rate — 162 refusals from 363 decided
Greenwich sits above the London average. Nearly half of small-site applications are refused.
Verified Conservation area penalty is significant
Applications within conservation areas face materially higher refusal rates. 20 CAs across the borough.
Indicative Woolwich and Charlton are the most active areas
The northern riverside areas see the most small-site activity. Area-level approval rates vary significantly.

The full report

  • 40–55 page report (HTML & PDF) with evidence-graded findings
  • Density matrix by site type with P20–P75 ranges
  • PTAL-adjusted density lookup table
  • Viability model with cliff chart and sensitivity analysis
  • Area-level approval rate benchmarks
  • Refusal reason analysis with frequency data
  • Conservation area risk assessment

Decision tools

  • Before-you-bid checklist: site-level due diligence prompts
  • Before-you-submit checklist: application quality checks
  • Underlying data in Excel for your own analysis
  • Market Liquidity analysis (speed-of-sale data)

Methodology

  • Complete dataset, not a sample — every determined application
  • Four evidence tiers: Verified, Moderate, Indicative, Anecdotal
  • Statistical tests with sample sizes and significance levels

Borough Intelligence Reports from £1,500. Includes 12 months of free quarterly updates.

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Reports delivered via the members’ platform. Includes HTML & PDF report, Excel data, and Market Snapshot.

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